PUBLIC AFFAIR STRATEGY & STUDIES

From Booth to Ballot
Build on Evidence

Pass36 advises candidates, parties and public institutions on how to understand the electorate and act on it – from the first mood survey to the final count.

PASS36 RESEARCH FRAMEWORK
Ground Intelligence
FIELD
Survey
DATA
Analysis
TRACK
Changes
INSIGHT
Reports

33+

Years of experience*

FIELD

Research-led approach

DATA

Structured analysis

GROUND

Constituency-level focus

OUR RESEARCH APPROACH

What We Do


We focus on what’s changing, how & where

how We Work


We don’t run random online polls.

Why This Matters?


By the time trend shows up in headlines, its usually too late.
We pick up movement early at the initial ground level — so you’re not reacting, you’re prepared.

Simple Process   Clear output

ABOUT PASS36

Built on Experience. Driven by Ground Reality.

At the core of our work lies deep-rooted experience and a commitment to understanding public opinion with honesty.

Our foundation is built under the guidance of Mr. Dhanendra Jaiswal, who brings over 33 years of core journalism experience. Having spent decades closely observing political landscapes, voter behaviour, and grassroots realities, he adds unmatched credibility and insight to our work.

We aim to bridge the gap between people’s voices and decision-making through data-driven election surveys and ground-level reporting.

Our Core Competencies

Eight disciplines, one accountable team – engage us end to end, or bring us in where the campaign needs it most.

01

Political Consultancy

Strategic counsel for candidates and parties – positioning, messaging and coalition – building grounded in evidence.

02

Public Mood Survey

Field research that measures what constituent feel, issue by issue and constituency by constituency.

03

Data-Based Analysis

Survey and voters data turned into clear, decision -ready insight for your campaign team.

04

Election Campaign Planning

Full Campaign road maps – timeline, budgets and messaging built around the numbers, not assumptions.

05

Manifesto Building

Manifestos shaped by what voters told us they need, tested with them before they are printed.

06

Political PR & Digital Media

Narrative and reputation managed accross press, television and digital channels.

07

Election War Room Management

Real time monitoring and rapid response, staffed for the full length of the campaign.

08

Ground Management

Booth level coordination that keeps strategy connected to what is actually happening on the ground.

HOW WE WORK

Simple Process. Clear Output.

We don’t run random online polls. Our approach begins with field research and structured sampling, followed by continuous tracking and analysis.

01

DEFINE

Understand the research requirement, constituency and objective.

02

DESIGN

Develop the appropriate survey and sampling framework.

03

SURVEY

Conduct field research across selected constituencies.

04

TRACK

Continuously monitor changing public sentiment and ground feedback.

05

ANALYSE

Combine field information with relevant electoral and contextual data.

06

REPORT

Translate findings into clear research outputs and strategic insights.

OUR RESEARCH APPROACH

We Don't Run Random Online Polls.

Our data comes from field surveys across selected constituencies, structured sampling and continuous tracking.

FIELD SURVEY

Across selected constituencies.

STRUCTURED SAMPLING

Age • Gender • Community • Region

CONTINUOUS TRACKING

Not one-time snapshots.

CONTINUOUS TRACKING

Not One-Time Snapshots.

Public opinion changes over time. PASS36 uses continuous tracking to identify changes in sentiment and ground-level concerns rather than relying exclusively on a single point-in-time survey.

FIELD SURVEY
→
BASELINE
→
TRACK
→
COMPARE
→
INSIGHT

FOUNDER & DIRECTOR

Mr. Dhanendra Jaiswal

At the core of our work lies deep-rooted experience and a commitment to understanding public opinion with honesty.

With over 33 years of core journalism experience, his work has involved closely observing political landscapes, voter behaviour and grassroots realities.

33+
Years of Experience
As stated in the PASS36 profile material

RESEARCH & INSIGHTS

Ideas, Research & Ground Insights

Explore research-led perspectives on public opinion, electoral research, field methodology and political communication.

PUBLIC OPINION

Understanding Public Mood

Research approaches for understanding public sentiment, issues and changing concerns.

ELECTORAL RESEARCH

Constituency Analysis

Structured approaches to studying constituency-level electoral information.

GROUND INTELLIGENCE

Ground-Level Insights

Why field feedback and structured sampling matter to political research.

RESEARCH REPORT

See How PASS36 Research Works.

Request a sample research report to understand our approach to field surveys, data analysis and constituency-level insights.

CONTACT PASS36

Looking for Ground-Level Political Intelligence?

Tell us what you need to understand. Share your research requirement and our team can discuss the appropriate approach.

Services:
Political Consultancy · Public Mood Survey · Data-Based Analysis · Campaign Planning · Political PR & Digital Media · Election War Room · Ground Management

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